What is HRF? In fishing, the abbreviation HRF stands for Hard Rock Fishing and refers to a modern style of lure fishing, focused on targeting the largest of ‘rockfish’ species.
HRF originates from Japan where anglers target a specific list of larger saltwater species of rockfish, exclusively with lures. In the UK, we have fewer options, so the main focus for the HRF lure angler is the beautiful Ballan Wrasse (Labrus bergylta) – a species of weed and rock-dwelling fish that can reach weights of over 10 pounds. Fully grown Ballan Wrasse are hugely predatory and can be targeted with a wide range of modern fishing lures and exciting techniques, originating from freshwater bass fishing in the USA, via Japan.
This website was created to showcase the fun and sheer beauty of this underrated sport-fish, available to the modern lure angler.
If you would like to learn more, we recommend reading our Ultimate Guide to HRF and Lure Fishing for Wrasse